Search and ads
Meta title (title tag) length
Keep your meta title, or title tag, to about 50 to 60 characters. Google does not enforce a character limit, but it cuts titles off at around 600 pixels wide.
Meta title (title tag) character counter
Paste your text to check it against the 60 character guideline. It runs in your browser, so nothing is uploaded.
Good to know
Meta title (title tag) facts
- Because the cutoff is in pixels, wide letters like W and M use up space faster than narrow ones like i and l.
- Google rewrites a large share of title tags in search results, especially ones that are too long or stuffed with keywords.
Tips
Writing a better Meta title (title tag)
- Put the main keyword near the start of the title.
- Add your brand name at the end only if there is room.
FAQ
Meta title (title tag): common questions
What is the Meta title (title tag) character limit?+
Keep your meta title, or title tag, to about 50 to 60 characters. Google does not enforce a character limit, but it cuts titles off at around 600 pixels wide.
Do spaces and emojis count toward the Meta title (title tag) limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if a Meta title (title tag) is over 60 characters?+
Nothing breaks, but Google cuts long titles off with an ellipsis in search results, and may rewrite them entirely.
Limits last checked October 2026. Platforms change them from time to time, so check the Google editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.