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Google Business Profile description character limit
The business description on a Google Business Profile can be up to 750 characters.
Google Business Profile description character counter
Paste your text to check it against the 750 character limit. It runs in your browser, so nothing is uploaded.
Good to know
Google Business Profile description facts
- Links and promotional offers are not allowed in the description and can get it rejected.
- Updates you post to your profile have a separate limit of 1,500 characters.
Tips
Writing a better Google Business Profile description
- Describe what you do, where you work and what makes you different in the first sentence.
- Mention the services and areas customers search for, written naturally.
FAQ
Google Business Profile description: common questions
What is the Google Business Profile description character limit?+
The business description on a Google Business Profile can be up to 750 characters.
Do spaces and emojis count toward the Google Business Profile description limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if a Google Business Profile description is over 750 characters?+
Google will not accept more than 750 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Google editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.