Calculators
Ad Revenue Estimator
Estimate display-ad earnings from pageviews and RPM.
Estimates only. RPM (revenue per mille) varies by niche, season, traffic source and ad network. Typical display RPMs run roughly $5 to $40.
How to use
Ad Revenue Estimator in 3 steps
- 1
Enter your pageviews
Type your monthly pageviews, or a target you are aiming for.
- 2
Enter your RPM
Add your RPM, the earnings per 1,000 views. Display RPMs often run $5 to $40.
- 3
Read the estimate
See projected daily, monthly and yearly ad revenue update instantly.
About this tool
What Ad Revenue Estimator does
The Ad Revenue Estimator projects how much a blog or website could earn from display ads based on two numbers: your monthly pageviews and your RPM (revenue per 1,000 views). It shows estimated daily, monthly and yearly earnings side by side.
It is a quick way to model income at different traffic levels or compare what a higher RPM would mean for your site. Actual earnings vary with niche, season and ad network, so treat the figures as a planning estimate rather than a guarantee.
FAQ
Frequently asked questions
What is RPM?+
RPM means ‘revenue per mille,’ or how much you earn per 1,000 pageviews, including all ad units on the page.
How is ad revenue calculated?+
Revenue = (pageviews ÷ 1,000) × RPM. So 50,000 views at a $15 RPM is 50 × $15 = $750.
What is a good RPM?+
It depends heavily on niche and audience, but display RPMs commonly fall between about $5 and $40.
Are these earnings guaranteed?+
No, they are estimates. Real RPM changes with season, traffic source, niche and ad network.