Generators
UTM Link Builder
Build trackable campaign URLs with UTM parameters in a click.
fill in the URL and campaign fields…How to use
UTM Link Builder in 3 steps
- 1
Enter your URL
Paste the destination page you want to send traffic to.
- 2
Add campaign details
Fill in source, medium and campaign name. Term and content are optional.
- 3
Copy your tracking link
Grab the generated URL and use it in your email, ad or social post.
About this tool
What UTM Link Builder does
The UTM Link Builder creates trackable campaign URLs by adding UTM parameters (source, medium, campaign, and optional term and content) to any link. When someone clicks a tagged link, analytics tools like Google Analytics record exactly which campaign, channel and content drove the visit.
Fill in your website URL and the campaign details, and the finished tracking URL is assembled and encoded correctly for you. It handles existing query strings and special characters, so you can copy and share the link with confidence.
FAQ
Frequently asked questions
What are UTM parameters?+
UTM parameters are tags added to a URL that tell analytics tools where your traffic came from: the source, medium and campaign.
Which UTM parameters are required?+
utm_source, utm_medium and utm_campaign are the core three. utm_term and utm_content are optional and used for finer detail.
Do UTM links work with Google Analytics?+
Yes. Google Analytics reads UTM parameters automatically and reports the traffic under the matching source, medium and campaign.