Search and ads
Google Ads description character limit
Each Google Ads description in a responsive search ad can be up to 90 characters. You can add up to 4 descriptions per ad.
Google Ads description character counter
Paste your text to check it against the 90 character limit. It runs in your browser, so nothing is uploaded.
Good to know
Google Ads description facts
- Google shows up to two descriptions at a time below the headlines.
- The display URL path fields are separate, with up to 15 characters each.
Tips
Writing a better Google Ads description
- Use descriptions for benefits, proof and a call to action.
- Make each description work on its own, since Google picks which ones to show.
FAQ
Google Ads description: common questions
What is the Google Ads description character limit?+
Each Google Ads description in a responsive search ad can be up to 90 characters. You can add up to 4 descriptions per ad.
Do spaces and emojis count toward the Google Ads description limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if a Google Ads description is over 90 characters?+
Google Ads will not accept more than 90 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Google Ads editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.