Search and ads
Google Ads headline character limit
Each Google Ads headline in a responsive search ad can be up to 30 characters. You can add up to 15 headlines per ad.
Google Ads headline character counter
Paste your text to check it against the 30 character limit. It runs in your browser, so nothing is uploaded.
Good to know
Google Ads headline facts
- Google shows up to three headlines at a time, combining them automatically.
- Characters from some languages, such as Chinese, Japanese and Korean, count as 2.
Tips
Writing a better Google Ads headline
- Write headlines that make sense in any order, since Google mixes them.
- Include your main keyword in at least two headlines.
FAQ
Google Ads headline: common questions
What is the Google Ads headline character limit?+
Each Google Ads headline in a responsive search ad can be up to 30 characters. You can add up to 15 headlines per ad.
Do spaces and emojis count toward the Google Ads headline limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if a Google Ads headline is over 30 characters?+
Google Ads will not accept more than 30 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Google Ads editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.