Apps and stores
App Store subtitle character limit
An App Store subtitle can be up to 30 characters and appears below your app name.
App Store subtitle character counter
Paste your text to check it against the 30 character limit. It runs in your browser, so nothing is uploaded.
Good to know
App Store subtitle facts
- Words in the subtitle are indexed for App Store search.
- There is no benefit to repeating words already in your app name.
Tips
Writing a better App Store subtitle
- Use the subtitle to say what the app does in plain words.
- Add keywords that did not fit in the app name.
FAQ
App Store subtitle: common questions
What is the App Store subtitle character limit?+
An App Store subtitle can be up to 30 characters and appears below your app name.
Do spaces and emojis count toward the App Store subtitle limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if an App Store subtitle is over 30 characters?+
Apple App Store will not accept more than 30 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Apple App Store editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.