Apps and stores
App Store app name character limit
An app name on the Apple App Store can be up to 30 characters.
App Store app name character counter
Paste your text to check it against the 30 character limit. It runs in your browser, so nothing is uploaded.
Good to know
App Store app name facts
- The app name is the most heavily weighted text for App Store search.
- Apple rejects names that include prices, generic terms or other apps' names.
Tips
Writing a better App Store app name
- Combine your brand with one strong keyword, such as "Brand: Habit Tracker".
- Keep keywords out of the name if they make it read badly. Use the subtitle instead.
FAQ
App Store app name: common questions
What is the App Store app name character limit?+
An app name on the Apple App Store can be up to 30 characters.
Do spaces and emojis count toward the App Store app name limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if an App Store app name is over 30 characters?+
Apple App Store will not accept more than 30 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Apple App Store editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.