Apps and stores
App Store keywords field character limit
The App Store keywords field can be up to 100 characters. Separate keywords with commas.
App Store keywords field character counter
Paste your text to check it against the 100 character limit. It runs in your browser, so nothing is uploaded.
Good to know
App Store keywords field facts
- The keywords field is hidden from users and only used for search.
- Apple already indexes your app name and subtitle, so repeating those words wastes space.
Tips
Writing a better App Store keywords field
- Use commas without spaces to save characters.
- Use single words rather than phrases. Apple combines them into longer searches.
FAQ
App Store keywords field: common questions
What is the App Store keywords field character limit?+
The App Store keywords field can be up to 100 characters. Separate keywords with commas.
Do spaces and emojis count toward the App Store keywords field limit?+
Yes. Spaces, punctuation, line breaks and emojis all count. The counter on this page counts each emoji as one character.
What happens if an App Store keywords field is over 100 characters?+
Apple App Store will not accept more than 100 characters, so the extra text is blocked or cut off. Check the length before you paste it in.
Limits last checked October 2026. Platforms change them from time to time, so check the Apple App Store editor if a number looks off.
Other character limits
Counting words instead? Use the Word and Character Counter or see how many pages any word count fills.